Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2
نویسندگان
چکیده
Purpose This study aims to investigate the behavioural intention and adoption of internet banking (IB) among clients local foreign Islamic banks in Malaysia. Design/methodology/approach Survey questionnaires were distributed banks’ at two main states, namely, Kuala Lumpur Selangor. The number involved is 319 ( n = 319). data was analysed using partial least square (PLS) theoretically, research framework this guided by unified theory acceptance use technology 2 (UTAUT2). Findings smart PLS analysis yielded three outcomes, variables such as performance expectancy, effort price value, facilitating conditions habit have a positive influence over subsequently lead IB. other variables, social hedonic motivation negatively-related insignificant for intention. Third, paper also noticed that habits direct relationship with Practical implications Based on findings, can take necessary action design better policy further accelerate usage IB their client. By identifying those factors, this, perhaps, allow invest more ideas significant factors interest, leads good business nowadays are looking simplicity convenience when Originality/value expected enhance existing literature banking, especially technological edge. Limited has been done Malaysia, particularly continuous UTAUT2 framework. would be breakthrough customers’
منابع مشابه
factor influencing the adoption of internet banking
دوره مشترک کارشناسی ارشد بازاریابی و تجارت الکترونیک دانشگاه تربیت مدرس_ دانشگاه تکنولوژی lule? چکیده پایان نامه عوامل موثر بر پذیرش اینترنت بانک توسط مشتریان پیشرفت فناوری اطلاعات و ارتباطات و به طور خاص رشد اینترنت جهت تراکنش های معاملات بازرگانی، تاثیر بسیار عمیقی در صنعت بانکداری داشته است.این در حالی ست که نفوذ بانکداری اینترنتی در کشورهای در حال توسعه بسیار کندتر از نفوذ آن ...
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ژورنال
عنوان ژورنال: Journal of Islamic Marketing
سال: 2021
ISSN: ['1759-0833', '1759-0841']
DOI: https://doi.org/10.1108/jima-11-2019-0228